Venelin Iliev, cofounder & CTO
LinkedInVenelin Iliev leads the technical direction and architecture of the platform. As CTO, he keeps the decisions focused on a product that can stay stable, useful, and dependable over time.
Reservation.Studio Business
We are a Bulgaria-based team building Reservation.Studio Business for businesses where appointments, clients, and daily operations already need serious software.
The team
Two cofounders and a team treating the product as long-term work, not a short project.
Venelin Iliev leads the technical direction and architecture of the platform. As CTO, he keeps the decisions focused on a product that can stay stable, useful, and dependable over time.
Alexander Evtimov works on product direction and applicability, helping keep the platform clear, useful, and practical for the teams relying on it every day.
Why we are building it
To us, this product is for businesses where bookings are already part of a larger day: team coordination, client records, payments, resources, and decisions on site. That is why we do not think of it as an online booking tool, but as software for the work behind the services.
In many booking-driven businesses, software starts with the calendar, but daily operations move far beyond it very quickly.
That is where team coordination, client records, payments, rules, resources, and everyday operational control start to matter.
Reservation.Studio Business is being built for that fuller picture, where bookings are only one part of how the business actually runs.
How we work
What matters is that the conversation, the product, and the rollout stay grounded in how teams actually work, not in generic promises.
Start from the real business process, not from a generic product walkthrough without context.
Keep the system clear and usable for day-to-day work so teams can rely on it with confidence.
Make product and technical decisions that can be supported sustainably, not ones that only sound good at the beginning.
Direction and growth
We see Reservation.Studio Business as a product that should grow with the businesses relying on it. That means a stronger core, deeper workflows where there is real need, and partnership with teams that expect serious software.
Expand the platform around the real needs of businesses that have already outgrown basic booking and coordination tools.
Develop deeper workflows, integrations, and specialized requirements step by step, without losing clarity in the core product.
Work in long-term relationships with clients and partners so the product improves through real operational practice, not only through internal assumptions.
Common questions
No. Online booking is one part of the platform. The product is built for the operational work around appointments, clients, team coordination, payments, resources, and daily control.
The team is based in Bulgaria and develops Reservation.Studio Business as a long-term product for appointment-driven businesses.
It is built for service businesses where bookings connect with a wider workday: staff, client records, forms, resources, payments, repeat visits, and several operational decisions.
If you want product context, start with the platform overview. If you have a specific case, contact us with the workflow, team setup, and question you want to clarify.
You can contact us directly or take a closer look at the platform.