Venelin Iliev, co-founder & CTO
LinkedInVenelin Iliev leads the technical direction and architecture of the platform. As CTO, he keeps the decisions focused on a product that can stay stable, useful, and dependable over time.
Reservation.Studio Business
The team behind Reservation.Studio Business
We are a Bulgaria-based team building Reservation.Studio Business for salons, clinics, spas, and studios that want serious software behind their appointments, clients, and daily work.
The team
Who we are
Two co-founders and a team treating the product as long-term work, not a short project.
Aleksander Evtimov, co-founder
LinkedInAleksander Evtimov works on product direction and on how the product fits real businesses, keeping the platform clear and practical for the teams relying on it every day.
Why we are building it
The software behind bookings should match the level of the business
To us, this product is for businesses where bookings are already part of a larger day: team coordination, client records, payments, resources, and decisions on site. That is why we do not think of it as an online booking tool, but as software for the work behind the services.
In many booking-driven businesses, software starts with the calendar, but daily operations move far beyond it very quickly.
That is when the team, client records, payments, rules, resources, and coordination between people start to matter.
Reservation.Studio Business is being built for that fuller picture, where bookings are only one part of how the business actually runs.
How we work
What matters to us
What matters is that the conversation, the product, and the rollout stay grounded in how teams actually work, not in generic promises.
Start from how the business actually runs, not from a generic product walkthrough.
Keep the system clear and usable for day-to-day work so teams can rely on it with confidence.
Make product and technical decisions that can be supported sustainably, not ones that only sound good at the beginning.
Stay ahead of changes that affect our clients: for the euro, the system showed dual prices from June 2025, and the currency switch ran with automatic recalculation of prices, sales, and inventory — no manual work for the businesses.
Direction and growth
How we want Reservation.Studio Business to grow
We see Reservation.Studio Business as a product that should grow with the businesses relying on it. That means a stronger core, more depth in the modules where there is real need, and partnership with teams that expect serious software.
Expand the platform around the real needs of businesses that have already outgrown basic booking and coordination tools.
Build out the more complex cases, integrations, and specialized requirements step by step, without losing clarity in the core product.
Work in long-term relationships with clients and partners so the product improves through real day-to-day use, not only through internal assumptions.
Common questions
What people usually want clarified about the product and the team
Is Reservation.Studio Business only an online booking tool?
No. Online booking is one part of the platform. The product is built for everything around appointments, clients, the team, payments, resources, and daily control.
What company is behind Reservation.Studio?
The operator is ProVision Media Group Ltd., company ID (UIC) 123644749, with a correspondence address at 31 Eduard Totleben Blvd., office 21, Sofia, Bulgaria.
What industry is Reservation.Studio in?
Software as a service (SaaS) for managing appointment-driven businesses — salons, clinics, spas, group-class studios, and multi-location chains.
Who leads the company?
Reservation.Studio is led by two co-founders: Venelin Iliev, who owns the technical direction as CTO, and Aleksander Evtimov, who leads the product direction.
How do I contact the team?
By phone at +359 889 83 83 62, at [email protected] for product questions, or at [email protected] for official and legal matters.
Does Reservation.Studio have a blog?
Yes. The blog is published in Bulgarian and English and collects practical material on running an appointment-driven business — booking, clients, payments, commissions, and retention.
Where is the team behind the product based?
The team is based in Sofia, Bulgaria, and develops Reservation.Studio Business as a long-term product for appointment-driven businesses.
What kinds of businesses is the platform built for?
It is built for service businesses where bookings are part of a wider workday: staff, client records, forms, resources, payments, repeat visits, and the day-to-day decisions made on site.
What is the best next step after learning about the team?
If you want to see what the system can do, start with the platform overview. If you have a specific case, write to us with how your day runs, how many people and locations you have, and what you want to clarify.
If you want to continue from here
You can contact us directly or take a closer look at the platform.