A custom website or app can work with information already maintained in Business.
External connectivity
Connect Business with the systems you already use
When you have a custom website, app, CRM, ERP, BI reports, or internal tools, Business can remain the place for operational information without the team moving data by hand.
The main idea
One operational system connected to the rest of the stack
External connectivity solves one specific problem: another system uses information from Business without the team maintaining two versions of the truth.
A CRM, ERP, or BI tool can receive the operational data it needs without constant exports.
An external partner can build an integration without replacing Business as the main place for operations.
The right approach
Start by clarifying what needs to be connected
Every connection follows the same order: decide what the other system will use the data for, give it its own key with exactly the right permissions, then monitor and revoke that access from the same screen.
- Clarify which external channel needs data: website, app, CRM, ERP, BI tool, or internal system.
- Define the business job behind the connection: online booking, reporting, internal process sync, or partner work.
- Limit the connection to what the specific integration actually needs.
- Keep Business as the center for schedule, services, clients, payments, and operational data.
What this includes
API keys with per-key permissions
Access is granted under "Integrations" → "API keys", and every key carries its own permission set — the external system gets exactly as much as it needs.
A separate key per system
Each key has an internal name, so later it is clear which integration uses what. The list shows the name, the expiry and whether the key is active.
Selected permissions
Permissions are chosen separately for each key and decide which resources and actions it can reach. A reporting key does not open booking.
Expiry and deactivation
"Expires on" sets how long the key works, and an empty field means no expiry. "Active" suspends a key without deleting it.
The token is shown once
After creation you store the displayed token and hand it to the external system securely.
What improves
Less manual transfer and clearer responsibility
Well-planned connectivity reduces duplicate work and helps each system keep a clear role.
Less double entry
The team does not have to keep copying the same information between different tools.
Cleaner partner work
When an external provider builds a connection, the task can be framed around a specific business process instead of broad access to everything.
Clearer path for growth
The business can add external connections gradually, based on real needs, without splitting daily work across too many systems.
FAQ
What teams usually ask about external connectivity
Is this a ready-made integration with every external system?
No. This page presents the ability to connect Business with external systems when there is a real business need. The exact connection depends on the system, the process, and the way information needs to move.
Does every business need external connectivity?
No. If the team works mainly inside Business and does not use a separate website, app, CRM, ERP, BI tool, or custom process, this may not be a priority.
When is this more relevant than Google Calendar sync?
Google Calendar is for schedule visibility in a personal calendar. External connectivity is for a broader connection with another business system or custom process.
Can an external partner build a specific connection?
Yes, when the goal is clearly described: which process should be connected, what information is needed, and how Business remains the main system for daily operations.
What should be clarified before this type of integration?
The most important point is the business goal: what should happen faster, which manual steps should disappear, and which system should remain the trusted place for daily work.
Next step
Choose the right type of connectivity
If you need personal calendar visibility, see Google Calendar sync. If you work with medical connectivity, see NHIS. If another system needs to use Business data, book a demo.